- The accompanying music video for their song ‘Culture III.’
Moving through the desserts in a quasi-post-apocalyptic setting, the trio dons what looks like a living outfit that is still paired with shiny jewelry around the neck and wrists. Takeoff, Quavo, and Offset released Culture III in June, and a deluxe version followed less than a week later with five new songs titled “How We Coming,” “How Did I,” “New Money,” “Menace,” and “Working With” ” .fool.”
Migos recently spoke to HYPEBEAST about jewelry that is a symbol of the American Dream, and Quavo said, “This has been one of the markets for us to get rich. To get our families and loved ones out of the hood and bad places. I feel like we don’t have that, especially with other genres of music. He added, “It’s a symbol. It’s like a valid card. Sometimes jewelry brings you into the room. Sometimes certain sections can start a conversation with someone you don’t do business with. Sometimes it provokes conversation from people who don’t normally talk to young blacks. Sometimes it can be good. Sometimes it can be bad.”
Check out Migos’ “Roadrunner” music video above. Elsewhere in the music, Kanye West and Drake crush their beef. Migos returned triumphantly a few weeks ago with the release of Culture III, the final installment in the series. Many doubted the Atlanta trio would be able to captivate hearts after inflating Culture II’s efforts. While there are still nearly 20 songs left, Culture III has plenty of highlights that Migos can count on for the summer.
This week the trio revealed the new chart for their single “Roadrunner”. The three rappers deviated from the earlier rugged aesthetic of the “Modern Day” and “Why not” visuals. In the music video, the rappers wear military-inspired outfits while being surrounded by a group of female dancers wearing a sleek all-black look.